Blog

16
Oct
3 reasons every business should have a telecoms contingency solution

If you’ve ever experienced telecoms downtime in your business, you’ll know the frustrated atmosphere that descends on the office. This is a time when important calls are missed, deadlines have to be pushed and work comes to a standstill. This can be infuriating, but did you know the other detrimental effects this could have on your business?

It is for this reason and the reasons below that having a back-up solution for your telecommunications is essential for businesses.

Don’t get caught in the downtime:

A survey of nearly 2,000 organisations across Europe, conducted by CA Technologies, found that data downtime is costing UK business somewhere in the region of a staggering £2billion. The UK is thought to lose over 5million man hours per year to data outages.

It’s been estimated that for SMEs in the UK, each hour of downtime amounts to the equivalent of £138,000 in lost revenue, on average. This number obviously varies wildly per business, with businesses that primarily trade online being the worst hit.

So you see, communications downtime isn’t just an annoyance, it means losing out on potential business and paying for employee time with no work completed. Can you afford these losses in your business?

Don’t let the weather control you

When the weather hits Britain it costs us big time. Each extra bucket of rain, or another day of frost, can cost the UK economy millions.

  • An extra day of 10mm of rainfall costs £86million
  • A day of additional frost means the economy loses £103million
  • A single degree drop in the minimum average temperature costs £2.5billion

However, one industry seems to fare fine through the effects of cold weather, the IT and Communication industry. This is due to the increasing use of cloud computing & telecommunications. Two thirds of IT and communications businesses use cloud technology compared to just 15-30% of other businesses. These other businesses are losing out to the world of IT. So make sure you don’t get left behind. At Lake Technologies we have a number of clients who have moved their telecoms equipment into our data centre service to avoid downtime should they lose power or communications in their own buildings. Find out more information about this process here.

Let your reputation shine:

This last point, we don’t have the statistics for. That’s because there isn’t a number that could ever fully describe the value of your reputation. Measuring loyalty and trust is a difficult task. What you really have to ask yourself though, is how much value you place on returning customers, or on customers who may spread the word about your brand.

Being reliable is invaluable in business, including having reliable telecommunications. Your customers don’t know you personally and so their loyalty is a fragile object, which, given the slightest nudge (or in this case lack of service) could result in irreparable damage.

 

Your telecoms contingency plan

So given all the reasons for developing a secure contingency plan for your telecommunications, you need to know what to choose and how to get it.

Lake Hosted VOIP from Lake Technologies is a complete solution for telecommunications within businesses. It provides you with an extensive range of fixed and mobile telephony capabilities via an easy-to-use web portal. This allows you,as the administrator, to easily manage your environment all while your employees make the most out of their time and efforts.

Among many of the clever features this service offers, is a business contingency solution. That means come snow, ice, flood or frost, you can feel safe in the knowledge that your communications will be working fine.

This is all due to Lake Hosted VOIP sitting and working in the ‘cloud’, safe from local disturbances and unexpected events. This business continuity feature, allows your organisation to carry on making and taking calls, a feature that could save you not only money but your reputation too.

Lake Technologies also offer SIP trunks with built-in failover that will divert your calls to another location (such as mobiles or another site) should your primary site fail for any reason. SIP trunks can be connected to an on-premises telecommunications platform.

Find our more information about how to start using Lake hosted VOIP from us can help your business here. As always, if you have any questions get in touch with our team who will be happy to go through your options with you.

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